01. The Method
The Make & Market Method is a practical step-by-step process to take you from idea to launch and beyond.
Developed from my 18+ years as a brand and website designer and 12+ years as a womens business start-up mentor. I’ve packaged everything I know about the practical stuff - the business foundations, branding, marketing and maintaining momentum post-launch plus the mindset shift - the clarity, the confidence and the capacity you need to run a business.
I guide heart-led women who are waking up to the work-to-live trap they’ve found themselves in.
Are you working long hours just to pay the bills, scrolling for the next dopamine hit, while missing out on what really matters - family, friends, connection and joy? You don’t want to choose between ambition and family, income and wellbeing, growth and flexibility. You want to have a balance of both, and know it’s possible.
Maybe you’ve realised that most workplaces still aren’t built for true flexibility - and you’re tired of trying to make your life fit around a system that doesn’t fit you. You’re ready to stop waiting for permission, step out on your own + build work around the life you actually want to live.
Not opting out of ambition. Just designing life + work on your terms.
What we’ll cover…
9 Step Process
plus weekly
Momentum Sessions
These are hands down the best way to keep you feeling supported, motivated and accountable to the goals you set out at the beginning. These calls are my favourite part of our work together as we get to know each other, it keeps the process friendly and fun whilst remaining productive and professional.
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Once your deposit has been paid and you’ve signed on the dotted line, I’ll send you a welcome pack including a powerful orientation that will help you to get organised and create space in your life to build your freedom business.
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Before we get into the set-up, it's essential to be clear on exactly what it is you want, both for your business and your life. We’ll chat through your ideas and how you envision the day-to-day operations of your business. This is so we get an idea of the systems and materials you will need to have in place.
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I'll show you how to figure out your perfect offering and how to prepare an amazing client on-boarding experience from first enquiry to sale and beyond. Brilliant client/customer management will make them want to come back again and give you a glowing review!
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Possibly the most important element of starting your business - conducting some simple market research so you can check your ideas before going ahead. I'll show you the types of research you can undertake and what you need to know before launching your business. Let’s avoid playing a guessing game and ensure you launch knowing your client and the market you want to work in.
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Together we’ll define your brand magic and create a stunning brand identity, this includes your logo, colour palette and fonts. Learn more about your 'why' and the reason it's so important for your business.
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We’ll start with the basics like your business card and a letterhead design, but we’ll also be covering the essentials like your terms and conditions, contracts and policies. I’ll also be showing you why a lead magnet is important and how to create one.
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There's a lot more to a website than the design. Learn about the key elements of an amazing website and how to update and manage your own. I’ll walk you through the systems you may want to have on your site to get clients and process bookings and payments. We’ll also go through important ‘pre-flight’ checks such as connecting your domain, linking your marketing services (social media), updating essential SEO and one last test run before hitting ‘publish’.
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Having a website is important, but you also need to consistently drive people to it for them to see what you offer and purchase. I will show you how to prepare a lead magnet to attract your ideal clients, and how to set up your sales funnel to get those potential new clients on your email list. I'll introduce you to email marketing platforms and a number of free ways to get clients through your ‘door’.
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We’ll wrap up our work together with a walk-through tour and tutorial of your website, including Canva and your chosen connected platforms, showing you how to manage the behind-the-scenes of your business so you’re ready to launch and start sharing your gift with the world.
My Recommended Platforms for Start-Ups
(I’ll help you to find and set-up the systems you need)
I’m Carly, a brand designer and business start-up coach for women building thoughtful, experience-led businesses. My work is rooted in clarity, intention, and real life - not trends, noise, or performative marketing. My approach is holistic and human-centred, I support women not just as aspiring entrepreneurs, but as whole people - with creative vision, emotional depth, and full, messy lives. Together, we build businesses that honour your energy, your season of life, and your values - not just your need to make money.
The Make + Market Method
Link arms with me + Build your freedom business in 12 simplified steps…
It’s not another online course. 12 practical actions over 12 weeks. Broken down in to actionable stages, I’ll explain the why and what to do.
self-study course
The Start-Up Method (coming soon)
A 90 day programme created for women wanting to build a business but having no idea where to start.
This is a thorough start-up programme covering everything from idea mapping and product/service creation to branding and website design plus marketing and keeping momentum after launch.