Life Designers
Building businesses that support their lives, not consume them. They value financial independence, flexibility, family and wellbeing over conventional definitions of success.


I'm passionate about challenging the way we work, redefining success and creating a future where motherhood doesn't mean giving up our individuality, surrendering our ambitions or denying the world the valuable contribution we have to make.
Got a business idea but not sure where to begin? Get my free Business Start-Up Checklist: a practical starting point for turning your skills and ideas into a business that works around your life.
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18+ years as a graphic designer and 12+ years as a business start-up mentor. Here are some of my favourite brand + marketing projects!














Whether you're figuring out your next move, building your brand or starting from scratch, there's more than one way to make it happen.
Get clarity, expert advice and a practical plan for your next move.
Whether you've already started your business or you're just thinking about it, this session is a space to download your thoughts and ideas, untangle what's holding you back and gain honest advice, fresh perspective and practical next steps.
Get a fresh, experienced perspective on your marketing. I’ll review your brand messaging, website and online presence, identify what’s working and where opportunities are being missed, then give you clear, practical recommendations to help you reach the right people and make your next move.
Build a distinctive brand and bring your business ideas to life.
Brand, logo, website and marketing materials — the full works, designed to look and feel like one cohesive business.
When you’ve had enough of DIY design and can’t face another AI-generated poster, it’s time to call in a creative. From podcast artwork and course materials to social media templates and monthly content batches, I’ll make it look the part.
Start your business with step-by-step guidance and room to grow.
A step-by-step, six-week business start-up programme for women ready to turn an idea into a business. Get one manageable lesson delivered to your inbox each week, with clear actions to help you shape your offer, build your brand, start marketing and make progress at your own pace.
Ongoing design and marketing support without adding someone to your payroll. Choose the support that fits your business.
I work with women who want to make a good living without compromising what matters. Women who believe business can create more freedom, support healthier lives and contribute something positive to the world.
Building businesses that support their lives, not consume them. They value financial independence, flexibility, family and wellbeing over conventional definitions of success.
Creating thoughtful products, services and experiences. They care about quality, sustainability and the impact of what they put into the world.
Using their skills, ideas and businesses to make things better. Whether that's helping individuals, strengthening communities or challenging the status quo.
Different ambitions. Shared values.
Over a decade ago now, I was a corporate marketing executive, spinning around in my office chair under the fluorescent lights above my desk, knowing I was not where I was meant to be. In 2015, I quit. It felt like glitter was shooting out of my eye sockets. I escaped the corporate hustle, worked with brilliant women and travelled the world. I was feeling pretty smug, until I realised I'd recreated the same exhausting work cycle in a different outfit. I was booked out and burnt out.
I started questioning not just how I worked, but what I was working towards. Then motherhood came along and suddenly flexibility wasn't just something I wanted. It was something I needed. Today, I'm building a life around creativity, family and freedom - and helping other women do the same.
On motherhood, ambition, identity and independence — and why the way we work deserves a rethink. I bring a creative, curious and occasionally rebellious perspective to the conversations that matter.
Speaking & media enquiriesAvailable for podcasts, interviews, articles, panels and thoughtful collaborations.
Motherhood shouldn't cost women their careers, earning power or identity. I explore the motherhood penalty, invisible labour and why ambition deserves room to evolve.
Flexible careers, independent businesses and challenging the rules about how, where and for whom we work. Because making a living shouldn't mean losing your life.
Home education, simple living, consumerism and the messy reality of choosing a different path — with curiosity, conviction and the occasional plot twist.
We’re not chasing trends, approval, or success that costs us our peace. We choose intention over urgency, community over comparison, and meaning over metrics. We believe life isn’t something to be squeezed into the cracks between work and bills, and that our businesses should support our lives — not consume them. We care about what we’re creating, and the impact it has on people, on the planet, and on the way we live day to day. We’re not here to sell for the sake of it, or to add more noise to an already crowded world. We’re here to build something considered, something honest, something that actually means something. We use the internet and social media as tools, but know the real magic happens offline — in the conversations, connections and experiences that follow. We know we were never meant to do this alone, so we link arms with one another — creating space for community, truth, and the courage to live differently.
